Many a times pictures serve as better medium of communication than words, especially when there is a large amount of data to be analysed or a complex relationship between two or more entities to be understood. Each one of us must have realized that seeing a table of numeric, mind boggling data is very difficult to make sense of! But when the same data is made available in a pie chart or a bar graph, we are at much ease. In fact, whenever we think of a work, we relate it with a picture in our mind for better processing. Our brain processes image faster than words. Just imagine reading a blog without attractive pictures to assist in comprehension – It would take a lot of patience to read through that. Even we bloggers use pictures to garner attention of fellow readers !
Infographics = INFOrmation in GRAPHICal form
This does not mean that infographics do not contain text at all, they do! But the texts are more or less a group of words or labels.
Relevance in today’s world:
Infographics form a part of our daily life, even when we do not realize it: Danger Signs, Traffic signs, advertisement posters, maps, campaign & event posters. The professional world also deals with infographics in marketing of products and brand awareness, market trends, financial data analysis and presentations and much more. Recently, I was asked to present my CV (resume) as an infographic to a recruiter. So even Human resource management uses infographics to judge the creativity of a candidate. There is a huge chance that if you are working, you might be asked to create an infographic for your client to promote your product better or to present your idea in front of your boss. In order to be ready for that day or proactively using this technique for an impactful presentation, here’s presenting to you important tips regarding creation of infographics:
- There free softwares available online like Piktochart, Easel.ly, Canva where you can sign-up for free and create beautiful and creative infographics for that event/fest coming up in your college or the next product-branding pitch to your client at office! Moms can also use it to create birthday invites for their kids!
- Be to the point and concise. Restrict use of words in your infographic and convey more through images. At the same time, do not put irrelevant pictures.
- Don’t use too bold background colours that distracts the attention from the main content.
- In case you are creating an infographic CV, highlight your main achievements and landmarks in your career.
- Select the theme and look & feel of the infographic according to the context. For example, in case you are preparing an infographic for a client at workplace, it needs to have a professional ( and not a cartoon like) feel to it.
- Be creative.
Example : This is a very basic sample infographic I created for this blog using Piktochart.
Happy creating and discovering !
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